Senior Lifecycle Marketing Manager

An overview of this role

• As a Senior Lifecycle Marketing Manager, you’ll plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline. Your portfolio will span always-on nurture, campaign and event follow-up, and targeted plays for ABM accounts, industries, and competitive audiences. You’ll own your programs end to end, working with Campaigns, ABM, Events, Field, Product Marketing, Marketing Ops, and Data. You’ll report to the Senior Manager, Lifecycle Marketing & Growth GTM, and work alongside a Staff Lifecycle Marketing Manager across the prospect portfolio, with your focus areas shaped by your strengths.

What You’ll Do

• Build and optimize automated nurture journeys and triggered emails, using segmentation and personalization to match each audience.
• Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
• Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted programs for priority accounts, industries, and competitive segments.
• Decide which prospects go to Sales, which stay in nurture, and which are excluded, then work with Marketing Ops on suppression, cadence, and routing requirements.