Lead Customer Advocacy Manager, APJ
At GitLab
Posted 11 Nov 2026 · Application link last checked 15 Nov 2026
Who Can Apply
This role is open to people based in Australia (and other countries the employer names) — Remote, Australia; Remote, Singapore. If you live somewhere else, you probably can't be hired for it unless the posting says otherwise.
Role Overview
An Overview of the Role
As the Customer Advocacy Lead for APJ, you will celebrate our customers and spotlight their achievements, turning GitLab's most successful customers into visible, influential champions. You will identify and activate advocates and their stories that showcase customer outcomes, support pipeline and revenue goals, and deepen trust in GitLab across Asia Pacific and Japan.
Reporting into the growth marketing organization, you will own the day-to-day development and delivery of customer advocacy initiatives in close partnership with APJ sales, marketing, and global teams. You will build trusted customer relationships, identify stories and advocates, and connect the right customers to references, campaigns, events, and executive engagements. Because APJ spans diverse markets, cultures, and time zones, you will tailor engagement to local context while creating programs that scale and align with global priorities.
In your first year, you will establish clear, measurable advocacy goals for the region, strengthen collaboration with regional stakeholders, and increase the visibility of customer outcomes across go-to-market motions. This is an opportunity to bring the voice of APJ customers forward and demonstrate GitLab’s impact on their business.
This excerpt leaves out GitLab's standard introduction and stops part-way through the role description. Read the full job description on GitLab's site ›
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Before You Apply
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