Officer Sales MICE at Balmer Lawrie & Co. Ltd. 2026

About the Organisation

Balmer Lawrie & Co. Ltd. is a Mini-Ratna Category-I Public Sector Enterprise under the Ministry of Petroleum & Natural Gas, Government of India. Established in 1867, it is a diversified conglomerate with a presence in manufacturing (greases & lubricants, steel barrels), services (logistics, travel & tourism, refinery & oilfield services), and chemicals. With a rich legacy of over 150 years, Balmer Lawrie is a trusted name known for its quality products and services, contributing significantly to India's economic growth. The company operates across various sectors, offering a dynamic and challenging work environment for its employees. It is committed to sustainable practices and innovation, making it an attractive employer for professionals seeking a stable and growth-oriented career in the public sector.

Role & Responsibilities

The Officer [Sales]-MICE will be responsible for driving sales in the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment. Key responsibilities include identifying new business opportunities, developing and maintaining strong client relationships, preparing compelling proposals and presentations, and achieving sales targets. The role involves extensive market research to understand client needs and competitive landscapes, designing customized MICE solutions, and ensuring seamless execution of events. The incumbent will also be responsible for negotiating contracts, managing budgets, and collaborating with internal teams to deliver exceptional service. This position requires a proactive approach to sales, excellent communication and negotiation skills, and a deep understanding of the MICE industry. The Officer will play a crucial role in expanding Balmer Lawrie's footprint in the corporate travel and events sector, contributing directly to the company's revenue growth and market presence.

Eligibility Criteria

• Educational Qualification: Candidates must possess a Bachelor's Degree (10+2+3 format) from a recognized University or Institution.
• Experience: A minimum of 2 years of post-qualification experience in sales, preferably within the MICE, travel, or hospitality industry, is required.
• Age Limit: The maximum age limit for applicants is 32 years as of the last date of application (13.03.2026). Age relaxation will be applicable as per Government of India norms for reserved categories.
• Nationality: Applicants must be Indian citizens.

Selection Process

The selection process for the Officer [Sales]-MICE position at Balmer Lawrie & Co. Ltd. typically involves multiple stages designed to assess candidates' suitability for the role. Initially, applications will be screened based on the eligibility criteria, including educational qualifications, age, and relevant work experience. Shortlisted candidates will then be invited for a personal interview. The interview panel will evaluate candidates on their domain knowledge, sales acumen, communication skills, problem-solving abilities, and overall fit for the organization. Depending on the number of applications, a written test might also be conducted to further shortlist candidates. The final selection will be based on the candidate's performance in the interview and any other assessment stages, along with verification of documents and medical fitness.

Salary & Benefits

While the specific salary details for the Officer [Sales]-MICE position are not explicitly mentioned in the notification, Balmer Lawrie & Co. Ltd., being a Mini-Ratna PSU, offers a competitive remuneration package as per industry standards and Government of India guidelines. Employees can expect a comprehensive benefits package that typically includes Dearness Allowance (DA), House Rent Allowance (HRA), Transport Allowance (TA), and other allowances. Additionally, the company provides various perks such as Provident Fund (PF), Gratuity, Medical Facilities for self and dependents, Leave Encashment, and opportunities for professional development and career growth. The work environment is stable, offering long-term career prospects within a reputed public sector enterprise.

How to Apply

Interested and eligible candidates are required to apply online through the official recruitment portal of Balmer Lawrie & Co. Ltd. or the TrueJobs portal.

1. Visit the official website or the TrueJobs job listing page for this advertisement.
2. Click on the "Apply Online" link for the Officer [Sales]-MICE position.
3. Register yourself by providing basic details if you are a new user.
4. Log in using your registration credentials.
5. Fill out the online application form carefully with all required personal, educational, and experience details.
6. Upload scanned copies of necessary documents, including educational certificates, experience letters, age proof, and a recent passport-sized photograph and signature, as per the specified format and size.
7. Review the application form thoroughly before final submission to ensure accuracy.
8. Pay the application fee, if applicable, through the prescribed online payment gateway.
9. After successful submission, take a printout of the application form for future reference. Ensure to complete the application process well before the last date to avoid any technical glitches.

Q: What are the eligibility criteria for the Officer [Sales]-MICE position at Balmer Lawrie & Co. Ltd.?

A: Candidates must hold a Bachelor's Degree from a recognized university and possess a minimum of 2 years of relevant sales experience, preferably in the MICE, travel, or hospitality sector. The maximum age limit is 32 years as of March 13, 2026.

Q: What is the salary offered for the Officer [Sales]-MICE role?

A: While specific salary figures are not disclosed in the notification, Balmer Lawrie & Co. Ltd., a Mini-Ratna PSU, offers a competitive remuneration package and comprehensive benefits as per Government of India norms and industry standards.

Q: What is the last date to apply for the Balmer Lawrie Officer [Sales]-MICE recruitment 2026?

A: The last date for submitting online applications for the Officer [Sales]-MICE position at Balmer Lawrie & Co. Ltd. is March 13, 2026.

Q: What is the selection process for this Officer [Sales]-MICE job?

A: The selection process typically involves shortlisting based on eligibility, followed by a personal interview. A written test may also be conducted depending on the number of applications. Final selection is based on performance in these stages and document verification.

Q: How can I apply for the Officer [Sales]-MICE position at Balmer Lawrie & Co. Ltd.?

A: Eligible candidates can apply online through the official recruitment portal of Balmer Lawrie & Co. Ltd. or the TrueJobs portal. You will need to register, fill out the application form, upload required documents, and submit it before the last date.

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